Our history

Bonetto Design was founded in 1958 by Rodolfo Bonetto, one of the great masters of Italian design who boasts an intense design activity. Rodolfo Bonetto has designed hundreds of products in countless sectors of industrial production, always placing the innovation of form at the center of the project, respecting the needs of the end user.

DESIGN IS LIKE A BUTTERFLY IN YOUR HANDS, IF YOU HOLD IT TOO MUCH IT DIES, IF YOU LET IT GO IT FLIES AWAY

The debut with the first sketches of cars for the Coachbuilders of the 50s Viotti, Vignale, Boneschi and others, were the springboard to a little-known profession in those years, subsequently the collaborations with Veglia Borletti and then Olivetti led Bonetto to successfully undertake the profession of industrial designer.

Self-taught, Rodolfo Bonetto has provided an essential contribution to the teaching of Industrial Design, moreover, he has distinguished himself in the promotion and dissemination of the culture of Italian design through teaching at the ISIA in Rome and at the Hochschule fur Gestaltung in Ulm.

He has held the prestigious positions of President of ADI (Industrial Design Association) and ICSID (International Council of Societies of Industrial Design). He was awarded eight Compasso d’Oro, the last of which was for his professional career.

Numerous products designed by him, in many production sectors.

In 1984, Rodolfo Bonetto began to teach the “trade” to his son Marco who in a short time joined him as an assistant and in 1991, after the death of his father, he took over the management.

The debut with the first sketches of cars for the Coachbuilders of the 50s Viotti, Vignale, Boneschi and others, were the springboard to a little-known profession in those years, subsequently the collaborations with Veglia Borletti and then Olivetti led Bonetto to successfully undertake the profession of industrial designer.

Self-taught, Rodolfo Bonetto has provided an essential contribution to the teaching of Industrial Design, moreover, he has distinguished himself in the promotion and dissemination of the culture of Italian design through teaching at the ISIA in Rome and at the Hochschule fur Gestaltung in Ulm.

He has held the prestigious positions of President of ADI (Industrial Design Association) and ICSID (International Council of Societies of Industrial Design). He was awarded eight Compasso d’Oro, the last of which was for his professional career.

Numerous products designed by him, in many production sectors.

In 1984, Rodolfo Bonetto began to teach the “trade” to his son Marco who in a short time joined him as an assistant and in 1991, after the death of his father, he took over the management.

Historical Projects

OUR HISTORY THAT MADE HISTORY

MARCO
BONETTO

After the death of Rodolfo, his son Marco, he structured the new company Design Center as a real project center able to meet the needs of the industry. Design Center also owns the famous Bonetto Design brand that in its 51 years of activity has developed and put into production more than a thousand projects belonging to different industrial sectors with types of products of medium and high complexity.

MARCO
BONETTO

After the death of Rodolfo, his son Marco, he structured the new company Design Center as a real project center able to meet the needs of the industry. Design Center also owns the famous Bonetto Design brand that in its 51 years of activity has developed and put into production more than a thousand projects belonging to different industrial sectors with types of products of medium and high complexity.

35 YEARS OF SUCCESS

35 YEARS OF SUCCESS

The work team includes numerous specialists, in an organization chart that, starting from the President, includes managers both in the design and commercial areas, with a team of highly qualified designers from different cultures. The structure is completed by outsourcing the development of engineering and style prototypes.

“I NEVER LOSE OR WIN OR LEARN” .